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Friday, January 30 • 2:50pm - 3:25pm
Winning With Words – How Language Can Help Your Employees Deliver An Amazing Brand Experience And Fulfill The Brand Promise Of Your Organization
Cisco Systems, Inc.

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 Winning With Words – How Language Can Help Your Employees Deliver An Amazing Brand Experience And Fulfill The Brand Promise Of Your Organization

This engaging and innovative session will help you understand how every interaction your employees and customers have is an opportunity to make them love your brand. Hear how the award-winning Cisco Language Program that has reached thousands of employees is changing the way people experience the Cisco brand.

You’ll leave this session inspired to make the most of your employee interaction and enhance your existing employee engagement and internal branding strategies, including how to:

  • Use simple yet distinctive language – language affects every brand touch point and will convey brand experiences, whether good or bad
  • Tackle the complexity of your communications and inspire employees to simplify the language they use
  • Define your “one voice” and choose three language principles to align content, structure, and tone to transform how employees live your brand and fulfill the brand promise

 

Mike Sanchez, Senior Manager, Brand Experience Design

Cisco Systems, Inc.

 



Speakers
avatar for Mike Sanchez

Mike Sanchez

Senior Manager, Brand Experience Design, Cisco Systems, Inc.
Mike has more than 20 years in marketing communications and brand management in high-tech. He has led teams in advertising, public relations, channel and sales support, promotions and merchandising, tradeshows, internal communications, as well as graphic, web, video and experience... Read More →


Friday January 30, 2015 2:50pm - 3:25pm PST
San Francisco