Loading…
Strategic Internal Communications has ended
Back To Schedule
Wednesday, January 28 • 10:15am - 12:15pm
Workshop B: Human-Centric Employee Communications: How To Engage Employees And Leaders While Shaping A New Culture Of Authenticity
Intactic

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Human-Centric Employee Communications: How To Engage Employees And Leaders While Shaping A New Culture Of Authenticity

As a communicator, you can produce more effective employee communications by developing a deeper and more emotional understanding of your audiences. In this engaging workshop, you will come away with a unique methodology for building strategic communication campaigns. You will learn how to harness the collective insight of your communication and design teams by using a human-centric approach to strategy development and a collaborative mapping technique. This renowned technique has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech. In this comprehensive and hands-on workshop, you will leave with tools to help you:

  • Apply the basics of a human-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience preferences
  • Build multi-dimensional campaigns that sustain mindshare and momentum while aligning attitudes, behaviors and business objectives

 

Preston Lewis, Founder & CEO

Intactic



Workshop Leader
avatar for Preston Lewis

Preston Lewis

Founder & CEO, Intactic
Preston Lewis is the Founder & CEO of Intactic. An expert in branding, employee engagement and strategic internal communications, Preston is an energetic and creative leader intimately involved with many aspects of the Intactic business. As an active participant in many current... Read More →


Wednesday January 28, 2015 10:15am - 12:15pm PST
San Francisco