Strategic Internal Communications

Human-Centric Employee Communications: How To Engage Employees And Leaders While Shaping A New Culture Of Authenticity

As a communicator, you can produce more effective employee communications by developing a deeper and more emotional understanding of your audiences. In this engaging workshop, you will come away with a unique methodology for building strategic communication campaigns. You will learn how to harness the collective insight of your communication and design teams by using a human-centric approach to strategy development and a collaborative mapping technique. This renowned technique has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech. In this comprehensive and hands-on workshop, you will leave with tools to help you:

• Apply the basics of a human-centric communication planning methodology
• Integrate thinking models from change management, learning, and communications design
• Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
• Select and integrate new technology into your organization’s culture, based on specific learning styles and audience preferences
• Build multi-dimensional campaigns that sustain mindshare and momentum while aligning attitudes, behaviors and business objectives

Preston Lewis, Founder & CEO