Strategic Internal Communications

  Don’t Enrage, Engage! Secrets to Successful Social Enterprise

“What’s in it for me” is a common phrase in the world, not so much on corporate extranets. This session will look at how one of the world’s largest companies connected with legions of employees via its social platform to drive tangible improvements to operations, services, sentiment and sales.

• Deep dive into how we understood the “what’s in it for me” for Walmart associates
• Identified the four ‘key engagement drivers’ that would keep them coming back
• Delivered a strategy of “3 C’s”…Culture, Community and Content
• Leveraged live events, breaking news and the opportunity to test new services as a driver of interaction and feedback
• Measured a 300%+ increase in eyeballs and engagement over 6 months