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Friday, January 30 • 2:15pm - 2:50pm
Don’t Enrage, Engage! Secrets To Creating A Successful Social Enterprise

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  Don’t Enrage, Engage! Secrets to Successful Social Enterprise


“What’s in it for me” is a common phrase in the world, not so much on corporate extranets. This session will look at how one of the world’s largest companies connected with legions of employees via its social platform to drive tangible improvements to operations, services, sentiment and sales.


  • Deep dive into how we understood the “what’s in it for me” for Walmart associates
  • Identified the four ‘key engagement drivers’ that would keep them coming back
  • Delivered a strategy of “3 C’s”…Culture, Community and Content
  • Leveraged live events, breaking news and the opportunity to test new services as a driver of interaction and feedback
  • Measured a 300%+ increase in eyeballs and engagement over 6 months


Shane McLaughlin, Senior Manager Content & Social


avatar for Shane McLaughlin

Shane McLaughlin

Senior Manager, Content and Social, Walmart
Shane McLaughlin is a seasoned corporate communications leader and change agent with 10 years in the FORTUNE 200 and 10 years before that in the publishing industry. He has had the opportunity to influence company objectives, employee cultures and marketing campaigns via high-touch... Read More →

Friday January 30, 2015 2:15pm - 2:50pm PST
San Francisco