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Friday, January 30 • 11:20am - 11:55am
Move Beyond Employee Engagement And Turn Your Employees Into Brand Ambassadors
Federal Reserve Bank of Chicago

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Move Beyond Employee Engagement And Turn Your Employees Into Brand Ambassadors

Don’t just settle for employee engagement, move to the next level, and engage your employees to where they become not only brand ambassadors, but also brand cheerleaders.  Learn how the Chicago Federal Reserve Bank engages employees’ faces, voices, and stories to support its overall strategies and build its internal brand and community through visuals, video, and editorial content.

Discover how your employees can become brand ambassadors, including how to: 

  • Find the hook that rallies your troops and use it to build your brand
  • Use creative campaigns and various communication channels to highlight your employee’s stories and organization’s strategies
  • Plan events to build a sense of community within your organization
  • Create opportunities for your employees to lead the conversation and show them that you’re listening and that you care

Jocelyn Sims, Internal Communications Team Lead




avatar for Jocelyn Sims

Jocelyn Sims

Internal Communications Team Lead, Federal Reserve Bank of Chicago
Jocelyn Sims is the Internal Communications Team Lead at the Federal Reserve Bank of Chicago, where she manages a team of designers and writers to reach and engage employees via multiple communication channels. From a robust Intranet site to creative branding campaigns and employee-focused... Read More →

Friday January 30, 2015 11:20am - 11:55am PST
San Francisco