Strategic Internal Communications

Move Beyond Employee Engagement And Turn Your Employees Into Brand Ambassadors

Don’t just settle for employee engagement, move to the next level, and engage your employees to where they become not only brand ambassadors, but also brand cheerleaders.  Learn how the Chicago Federal Reserve Bank engages employees’ faces, voices, and stories to support its overall strategies and build its internal brand and community through visuals, video, and editorial content.

Discover how your employees can become brand ambassadors, including how to: 

• Find the hook that rallies your troops and use it to build your brand
• Use creative campaigns and various communication channels to highlight your employee’s stories and organization’s strategies
• Plan events to build a sense of community within your organization
• Create opportunities for your employees to lead the conversation and show them that you’re listening and that you care

Jocelyn Sims, Internal Communications Team Lead

THE FEDERAL RESERVE BANK OF CHICAGO