Strategic Internal Communications

Learn how to build a community and engage employees on LinkedIn, who can in turn, become your most vocal brand ambassadors. Individuals and organizations are using robust Profiles and Pages to enhance their brand reputation and thought leadership.

During this session you will learn how to promote your brand by optimizing your LinkedIn Profile, create compelling content to engage your connections and followers, and craft a detailed Company Page. You’ll also learn how to:

• Leverage LinkedIn as part of your communications strategy
• Create a strong and valuable presence on LinkedIn
• Build your content strategy on LinkedIn
• Use LinkedIn internally to cultivate culture in your organization

Jill Jones, Manager, Corporate Communications, LinkedIn