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Thursday, January 29 • 4:20pm - 4:55pm
Learn How To Leverage LinkedIn To Build Brand Ambassadors And Internally Cultivate Culture

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Learn how to build a community and engage employees on LinkedIn, who can in turn, become your most vocal brand ambassadors. Individuals and organizations are using robust Profiles and Pages to enhance their brand reputation and thought leadership.

During this session you will learn how to promote your brand by optimizing your LinkedIn Profile, create compelling content to engage your connections and followers, and craft a detailed Company Page. You’ll also learn how to:

  • Leverage LinkedIn as part of your communications strategy
  • Create a strong and valuable presence on LinkedIn
  • Build your content strategy on LinkedIn
  • Use LinkedIn internally to cultivate culture in your organization


Jill Jones, Manager, Corporate Communications, LinkedIn

avatar for Jill Jones

Jill Jones

Corporate Communications Manager, LinkedIn
Jill Jones joined LinkedIn’s Corporate Communications team in 2012 as a manager on the Internal Communications team, and after two years, transitioned into her current role on the Education team. She is now focused on educating Corporate Communications teams and professionals... Read More →

Thursday January 29, 2015 4:20pm - 4:55pm PST
San Francisco