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Strategic Internal Communications has ended
Wednesday, January 28 • 3:30pm - 5:30pm
Workshop D: How To Align Your Brand Promise With Your Internal Audiences, Increase Growth, And Improve Customer Satisfaction
Vignette

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 How To Align Your Brand Promise With Your Internal Audiences, Increase Growth, And Improve Consumer Satisfaction

Attend this interactive workshop and learn how to connect your brand to your employees and work on a strategic campaign of your own. Vignette has successfully helped clients develop strategies, programs, and tools to overcome brand challenges and help companies develop long-term plans of success.

Following this workshop, you’ll be equipped with tools & techniques necessary to align your brand promise with your internal audiences, including how to:

  • Identify your audiences—what motivates them, how to do they consume internal content, and where are the key opportunities
  • Produce engaging content that connects your brand message to your internal audiences
  • Illustrate your brand values through elements of story, message, and design
  • Create a plan to measure ROI around the challenging area of internal communications
  • Develop and execute a plan to keep the conversation going through social and mobile 


Mike Lepis, Co-Founder and Creative Director

Vignette

 

  


Workshop Leader
avatar for Mike Lepis

Mike Lepis

Co-Founder and Creative Director, Vignette
Mike is responsible for agency-wide strategy and vision, content strategy and creative ideation and direction. He has been leading the creative development of brand communications for over 15 years. As an in-house team member at Nike and Sony he developed and managed programs in retail... Read More →


Wednesday January 28, 2015 3:30pm - 5:30pm
San Francisco