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Wednesday, January 28 • 1:15pm - 3:15pm
Workshop C: Reputation Building From The Inside Out – Protecting Your Most Valuable And Vulnerable Asset In The Digital Age
Echo Communications

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Reputation Building From The Inside Out - Protecting Your Most Valuable And Vulnerable Asset In The Digital Age  

Whether you work for a multinational company, a small business, government or a non-profit organization, reputations have never been more vulnerable and valuable than they are today.  Your next crisis is only a click away and your employees are on the front lines.  They can be your greatest brand ambassadors or your most damaging reputation assassins.

With the emergence of digital threats to reputation, employees are your most important allies as you face an increasingly sceptical public, invasive media, aggressive consumer activists and nervous investors or donors.

Attend this workshop and examine a variety of captivating case studies, proven strategies and emerging trends to assist you in building your reputation from the inside out, including:

  • The 10 commandments of reputation building from the inside out
  • Strategies for breaking down silos across your organization
  • Leveraging social media internally to transform employees into ambassadors
  • Earning back the trust and loyalty of sceptical, disengaged employees

Heath Applebaum, President

Echo Communications Inc.

 

  


Workshop Leader
avatar for Heath Applebaum

Heath Applebaum

Owner & Principal Consultant, Echo Communications
Heath Applebaum is the President of Echo Communications Inc., an international-award-winning communications consulting firm based in Toronto, Canada.  Heath brings nearly 20 years of expertise to his corporate clients having led internal and external communications strategies for... Read More →


Wednesday January 28, 2015 1:15pm - 3:15pm PST
San Francisco