Strategic Internal Communications

Reputation Building From The Inside Out - Protecting Your Most Valuable And Vulnerable Asset In The Digital Age  

Whether you work for a multinational company, a small business, government or a non-profit organization, reputations have never been more vulnerable and valuable than they are today.  Your next crisis is only a click away and your employees are on the front lines.  They can be your greatest brand ambassadors or your most damaging reputation assassins.

With the emergence of digital threats to reputation, employees are your most important allies as you face an increasingly sceptical public, invasive media, aggressive consumer activists and nervous investors or donors.

Attend this workshop and examine a variety of captivating case studies, proven strategies and emerging trends to assist you in building your reputation from the inside out, including:

• The 10 commandments of reputation building from the inside out
• Strategies for breaking down silos across your organization
• Leveraging social media internally to transform employees into ambassadors
• Earning back the trust and loyalty of sceptical, disengaged employees

Heath Applebaum, President

Echo Communications Inc.