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General Session [clear filter]
Thursday, January 29
 

9:15am PST

The Physics Of Employee Engagement – A Scientific Way To Look At How You Are (Or Aren’t) Engaging Your Workforce
STRATACACHE

 The Physics Of Employee Engagement – A New Way To Look At How You Are, Or Aren’t, Engaging Your Workforce 

You’ve seen the reports and done the math… improved employee engagement shows big time on a company’s bottom line and the prognosis is not good for companies that don’t pay attention.

Did you know that there’s a correlation between simple physics (yes, the kind you learned in school) and employee engagement? Could simple physics explain a new approach to improving employee engagement across companies? 

Whether you’re looking to improve your existing employee engagement program or have an award winning program already, it is time for you to understand the mechanics, rather the physics, behind employee engagement, including how to:

  • Analyze your current employee engagement situation
  • Understand why companies are seeing engagement as the key to future business success and how you too can tap into it
  • Revisit high school physics fun and attempt a new approach at improving employee engagement

Chuck Gose, Vice President & SME – Corporate Communications

STRATACACHE

 

  


Speakers
avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →


Thursday January 29, 2015 9:15am - 9:50am PST
San Francisco

9:50am PST

How To Successfully Manage A SharePoint Intranet And An Internal Communications Practice With Only Two People And On A Tight Budget
Risk Management Solutions (RMS)

 How To Successfully Manage A SharePoint Intranet And An Internal Communications Practice With Only Two People And On A Tight Budget

Imagine that you, alone or on a mighty team of two, are responsible for managing your intranet plus the internal communications for a global company. How would you manage?

Learn how a department of two can successfully brand, design, and create content for your site to engage employees, including:

  • Branding your Intranet and all internal communications to have an engaging look and feel
  • Creating a flexible editorial calendar and implementing streamlined processes that keep content fresh and up to date
  • Writing compelling headlines and design impactful images for home page carousels
  • Organizing articles and images to easily post on SharePoint
  • Promoting and engaging readers through email and other communication vehicles

 

Mimi Garrity Denman, Director of Internal Communications

Risk Management Solutions (RMS)

 

  


Speakers
avatar for Mimi Garrity Denman

Mimi Garrity Denman

Director of Internal Communications, Risk Management Solutions (RMS)
Mimi Garrity Denman, Director of Internal Communications for RMS (based in the San Francisco Bay area) is responsible for driving internal communications programs worldwide, managing the company Intranet (on SharePoint 2013), as well as the design and execution of new programs and... Read More →


Thursday January 29, 2015 9:50am - 10:25am PST
San Francisco

10:25am PST

How To Effectively Keep Employees Engaged & Informed With Internal Email
Newsweaver
During this rapid session you will hear insight from our sponsor, Newsweaver, on how you can keep your employees engaged & informed about internal business issues using internal email.

Eric Shealy, President, Newsweaver USA

Sponsors
avatar for Eric Shealy

Eric Shealy

President, Newsweaver, US
Eric Shealy, President of Newsweaver, has over twenty five years experience working in communication technology. At Newsweaver, he and his team work with organizations to help internal communicators radically improve the way they digitally communicate to employees across their business. Eric... Read More →


Thursday January 29, 2015 10:25am - 10:40am PST
San Francisco

11:00am PST

Discover How Scenario Planning Can Enhance Your Internal Strategic Planning Process
JLL

Discover How Scenario Planning Can Enhance Your Internal Strategic Planning Process

Internal communications strategic planning typically focuses on what you and your team will do in the upcoming year; but it’s what the upcoming year unexpectedly does to you that often determines whether your plan is successful or not. This session will show you how JLL’s Internal Communications team mustered their inner psychic capabilities and adapted the lessons of corporate scenario planners to anticipate and plan for disruption in the year ahead.


Find out how you too can be ready for anything that comes your way, including how to:  

  • Decipher “The End of History Illusion” which causes us to underestimate the amount of change we’ll have to deal with
  • Ask the right questions to get you thinking beyond today’s reality to better anticipate tomorrow’s disruptive events
  • Craft and have readily available a “career obituary” for your senior executives to help you in an unexpected leadership change

Chris Close, Director, Internal and Executive Communications

 JLL

 



Speakers
avatar for Chris Close

Chris Close

Director, Internal and Executive Communications, JLL
Chris Close is the Director of Internal and Executive Communications at JLL Americas overseeing employee communications to 19,000 people across North and South America for the commercial real estate firm.  He developed his enthusiasm for metrics-driven communication over his career... Read More →


Thursday January 29, 2015 11:00am - 11:35am PST
San Francisco

11:35am PST

Learn How To Build An Exceptional And Sustainable Workforce Through Innovative Employee Engagement Techniques
California Department of Housing & Community Development

Learn How To Build An Exceptional And Sustainable Workforce Through Innovative Employee Engagement Techniques

This energetic session will provide you with insight into harnessing employee engagement that results in their excitement and commitment to your business.  You will gain ideas to engage your company workforce as well as innovative ways to help you build an exceptional and sustainable workforce.

Building on the knowledge you already have, learn how to implement new and innovative employee engagement strategies by:

  • Employing varied forms of communication
  • Aligning your company’s strategic goals and initiatives with your internal communications plan
  • Partnering with other divisions within your organization and breaking down siloes
  • Developing trust within your organization

Karen Moreno, Assistant Deputy Director, Administration and Management Division

CALIFORNIA DEPARTMENT OF HOUSING & COMMUNITY DEVELOPMENT

 



Speakers
avatar for Karen Moreno

Karen Moreno

Assistant Deputy Director, Administration and Management Division, California Department of Housing & Community Development
Karen Moreno has worked for the State of California for more than 25 years, and has the optimism and drive of a starry-eyed rookie. She has worked in the development and implementation of statewide programs for several Departments, including Corrections, Motor Vehicles and her current... Read More →


Thursday January 29, 2015 11:35am - 12:10pm PST
San Francisco

1:40pm PST

Part I: Emphasizing The “I” In IT: Learn Why Building An Information Technology Communication Strategy Will Benefit Your Entire Company
AIG Americas IT

 Emphasizing The “I” In IT: Learn Why Building An Information Technology Communication Strategy Will Benefit Your Entire Company         

Find out why communication strategies are crucial for success within an IT organization, both within and with business partners.

This forward-thinking session will provide you with specific tips and simple takeaways on how you can successfully engage with your Information Technology department to emphasize the “I” in information, including:

  • Advocating for, and delivering, a clear communication strategy within your IT department and with their business partners
  • Developing simple and painless strategies to bridge gaps between IT and business partners
  • Generating channels for IT and business partners to interact more readily, fluidly, and consistently

 

Tony Skipper, Business Information Officer

AIG Property Casualty Americas Region 

Monica Anderson Young, Strategic Internal Communication and Engagement Management

 AIG Property Casualty Americas Region

 

  


Speakers
avatar for Tony Skipper

Tony Skipper

Business Information Officer, AIG Americas IT
Tony is Business Information Officer for the Americas Region for AIG Property Casualty. In this role, he is responsible for leading an organization of over 2,000 IT professionals focused on providing IT services throughout the Americas Region for both Commercial and Consumer product... Read More →
avatar for Monica Anderson Young

Monica Anderson Young

Strategic Internal Communication and Engagement Management, AIG Americas IT
Monica Young functions as the go-to person for all internal communication and engagement within the vast Americas Information Technology organization. Prior to joining AIG as a consultant in 2012, Monica’s company, Assisted Communications, served as a boutique communications firm... Read More →


Thursday January 29, 2015 1:40pm - 2:15pm PST
San Francisco

2:15pm PST

Part II: Emphasizing The “I” In IT: Learn Why Building An Information Technology Communication Strategy Will Benefit Your Entire Company
AIG Americas IT

 Emphasizing The “I” In IT: Learn Why Building An Information Technology Communication Strategy Will Benefit Your Entire Company         

Find out why communication strategies are crucial for success within an IT organization, both within and with business partners.

This forward-thinking session will provide you with specific tips and simple takeaways on how you can successfully engage with your Information Technology department to emphasize the “I” in information, including:

  • Advocating for, and delivering, a clear communication strategy within your IT department and with their business partners
  • Developing simple and painless strategies to bridge gaps between IT and business partners
  • Generating channels for IT and business partners to interact more readily, fluidly, and consistently

 

Tony Skipper, Business Information Officer

AIG Property Casualty Americas Region 

Monica Anderson Young, Strategic Internal Communication and Engagement Management

 AIG Property Casualty Americas Region

 

  


Speakers
avatar for Tony Skipper

Tony Skipper

Business Information Officer, AIG Americas IT
Tony is Business Information Officer for the Americas Region for AIG Property Casualty. In this role, he is responsible for leading an organization of over 2,000 IT professionals focused on providing IT services throughout the Americas Region for both Commercial and Consumer product... Read More →
avatar for Monica Anderson Young

Monica Anderson Young

Strategic Internal Communication and Engagement Management, AIG Americas IT
Monica Young functions as the go-to person for all internal communication and engagement within the vast Americas Information Technology organization. Prior to joining AIG as a consultant in 2012, Monica’s company, Assisted Communications, served as a boutique communications firm... Read More →


Thursday January 29, 2015 2:15pm - 2:50pm PST
San Francisco

3:45pm PST

Revamp Your Employee Recognition Program To Improve Engagement And Increase Customer Satisfaction
Carle Healthcare System

Revamp Your Employee Recognition Program To Improve Engagement And Increase Customer Satisfaction 

Recognition is an important component of employee engagement, and at Carle Healthcare System, with 6,500 employees across more than 30 locations; they understand that the development of an outstanding employee recognition program is crucial to their success. 

This session will share the Carle Healthcare System’s journey of deploying a new employee recognition program online and offline that has reinforced their values, helped employees feel inspired and excited about the work they are doing, increased engagement, and deepened employees’ commitment to serving their customers. 

This discussion will provide you with a deeper understanding of how to successfully engage your employees, including how to:

  • Align your employee recognition program with corporate values and behavior expectations
  • Deliver simple and creative recognition techniques through your intranet and external website
  • Engage leaders in ongoing recognition efforts
  • Measure and track your recognition efforts to produce better results year after year

 

Kelly Skinner, Internal Communications Coordinator

CARLE HEALTHCARE SYSTEM

 



Speakers
avatar for Kelly Skinner

Kelly Skinner

Internal Communications Coordinator, Carle Healthcare Systems
Kelly Skinner has worked in internal communications for Carle Healthcare System in east-central Illinois for four years. During that time she has worked with executive leaders, department managers and front-line employees to create and drive strategic communications for large and... Read More →


Thursday January 29, 2015 3:45pm - 4:20pm PST
San Francisco

4:20pm PST

Learn How To Leverage LinkedIn To Build Brand Ambassadors And Internally Cultivate Culture
LinkedIn

Learn how to build a community and engage employees on LinkedIn, who can in turn, become your most vocal brand ambassadors. Individuals and organizations are using robust Profiles and Pages to enhance their brand reputation and thought leadership.

During this session you will learn how to promote your brand by optimizing your LinkedIn Profile, create compelling content to engage your connections and followers, and craft a detailed Company Page. You’ll also learn how to:

  • Leverage LinkedIn as part of your communications strategy
  • Create a strong and valuable presence on LinkedIn
  • Build your content strategy on LinkedIn
  • Use LinkedIn internally to cultivate culture in your organization

 

Jill Jones, Manager, Corporate Communications, LinkedIn



Speakers
avatar for Jill Jones

Jill Jones

Corporate Communications Manager, LinkedIn
Jill Jones joined LinkedIn’s Corporate Communications team in 2012 as a manager on the Internal Communications team, and after two years, transitioned into her current role on the Education team. She is now focused on educating Corporate Communications teams and professionals... Read More →


Thursday January 29, 2015 4:20pm - 4:55pm PST
San Francisco
 
Friday, January 30
 

8:30am PST

Harnessing The Power Of Co-Creation: How Leading Companies Are Using Crowdsourcing And Company Intranets To Engage Employees Enterprise-Wide
Intactic

Harnessing The Power Of Co-Creation: How Leading Companies Are Using Crowdsourcing And Company Intranets To Engage Employees Enterprise-Wide

 

One of the most powerful catalysts to engagement is the process of involving employees in when solving your organization’s most pressing challenges. By opening up these important conversations, employees feel a part of—rather than on the sidelines of—the true game of business.

By reviewing real-world examples this session will provide you with tips and techniques to power new co-creation initiatives, including how to:

  • Facilitate breakthrough thinking
  • Lead significant improvements in employee engagement & leadership support
  • Involve your employees in defining a new enterprise narrative
  • Launch and manage company innovation efforts using the intranet and internal technologies
  • Drive co-creation efforts within your company to engage employees at all levels

 

Preston Lewis, Founder & CEO

Intactic

 

 



Speakers
avatar for Preston Lewis

Preston Lewis

Founder & CEO, Intactic
Preston Lewis is the Founder & CEO of Intactic. An expert in branding, employee engagement and strategic internal communications, Preston is an energetic and creative leader intimately involved with many aspects of the Intactic business. As an active participant in many current... Read More →


Friday January 30, 2015 8:30am - 9:15am PST
San Francisco

9:15am PST

Activate Your Employees Through Social Media Platforms While Humanizing Your Brand
Wells Fargo

 Activate Your Employees Through Social Media Platforms While Humanizing Your Brand

Unleash the power of your employee community to increase team engagement, brand awareness and support for your customers. This employee community has reached a new level by introducing internal social media as a truly community-based tool and not as a replacement for intranet or email.

This session will show you how to successfully use internal social platforms as "social media training wheels" to:

  • Activate and engage your team members
  • Humanize and modernize your brand
  • Provide better support for your customers and other stakeholders


Kelli Carlson, VP, Internal Collaboration Leader

WELLS FARGO

 

  


Speakers
avatar for Kelli Carlson

Kelli Carlson

VP, Engagement Leader, Wells Fargo
As Wells Fargo’s leader of Engagement, Kelli Carlson oversees social engagement for Wells Fargo Innovation Group. Her responsibilities include consulting businesses, engaging customer and partner communities, developing cross-partner digital strategies, and working to transform... Read More →


Friday January 30, 2015 9:15am - 9:50am PST
San Francisco

10:05am PST

Managing Your Intranet And Traditional Media On A Thrift Store Budget To Align, Inspire, And Inform Employees Around The Globe
Intel Corporation

 Managing Your Intranet And Traditional Media On A Thrift Store Budget To Align, Inspire, And Inform Employees Around The Globe

The advent of the social intranet has transformed many internal communications programs. However, it has yet to negate the power of old fashioned, high quality writing, videography, and creative storytelling to ensure employees understand, believe, and fight to meet the company’s goals. Learn how a small and crafty team uses company news to help steer the Intel ship—mostly, it turns out, on our social intranet.

Learn how to achieve more impact with the intranet and tools you already have, including how to:

  • Build stories around company news that show progress and foster belief in the business strategy
  • Develop a broad mix of creative content — from simple text to infographics to video — to keep employees coming back
  • Spark conversations that make your intranet the global water cooler
  • Walk the line between the idealized, perfectly targeted, pull-only social intranet, and the intranet with the news and info we’d sure like you to read

 

Jeremy Schultz, Internal Communications Manager

INTEL CORPORATION

 

  


Speakers
avatar for Jeremy Schultz

Jeremy Schultz

Internal Corporations Manager, Intel Corporation
Jeremy Schultz is a bodybuilder-turned-cyclist and software developer-turned-communicator with an established knack for pushing the communications envelope across a spectrum of work from award-winning content creation to long-term strategic planning. At Intel, he leads a team of internal... Read More →


Friday January 30, 2015 10:05am - 10:40am PST
San Francisco

11:20am PST

Move Beyond Employee Engagement And Turn Your Employees Into Brand Ambassadors
Federal Reserve Bank of Chicago

Move Beyond Employee Engagement And Turn Your Employees Into Brand Ambassadors

Don’t just settle for employee engagement, move to the next level, and engage your employees to where they become not only brand ambassadors, but also brand cheerleaders.  Learn how the Chicago Federal Reserve Bank engages employees’ faces, voices, and stories to support its overall strategies and build its internal brand and community through visuals, video, and editorial content.

Discover how your employees can become brand ambassadors, including how to: 

  • Find the hook that rallies your troops and use it to build your brand
  • Use creative campaigns and various communication channels to highlight your employee’s stories and organization’s strategies
  • Plan events to build a sense of community within your organization
  • Create opportunities for your employees to lead the conversation and show them that you’re listening and that you care

Jocelyn Sims, Internal Communications Team Lead

THE FEDERAL RESERVE BANK OF CHICAGO

 

 


Speakers
avatar for Jocelyn Sims

Jocelyn Sims

Internal Communications Team Lead, Federal Reserve Bank of Chicago
Jocelyn Sims is the Internal Communications Team Lead at the Federal Reserve Bank of Chicago, where she manages a team of designers and writers to reach and engage employees via multiple communication channels. From a robust Intranet site to creative branding campaigns and employee-focused... Read More →


Friday January 30, 2015 11:20am - 11:55am PST
San Francisco

1:25pm PST

Learn How To Thrive, Not Just Survive, During Global Expansion, Rapid Growth, Reorganizations, Acquisitions, And More
Cox Automotive

Learn How To Thrive, Not Just Survive, During Global Expansion, Rapid Growth, Reorganizations, Acquisitions, And More

Change is a constant in today’s work world, and communicators are almost always at the center of it. The Cox Automotive Communications Team is currently charging through an intense period of change. They are moving from two small, tactical, and reactive groups to a single team working hard to drive proactive communications channels and best practices by employing a variety of social and technology tools.

Attend this session to feel confident and prepared during change, and learn how to:

  • Think like the leader you know you can be
  • Focus on the bigger picture: even when you are focused on a small part of the organization, you can’t lose sight of the larger organization
  • Identify what your leaders want to communicate and provide them with options to do just that
  • Advocate for your employees: if you don’t speak up for employees, who will?
  • Challenge your leaders’ thinking, suggest new approaches, end what isn’t working, and be brave!

 

Mary Gibson, Sr. Director, Employee Communications

Cox Automotive

 

 


Speakers
avatar for Mary Gibson

Mary Gibson

Sr. Director of Employee Communications, Cox Automotive
Mary is Sr. Director of Employee Communications for Cox Automotive, where her responsibilities include leading employee communications for the North America Auctions and Manheim business. Mary is also the business owner for the Cox Automotive intranet sites. She joined Cox in 2012... Read More →


Friday January 30, 2015 1:25pm - 2:00pm PST
San Francisco

2:15pm PST

Don’t Enrage, Engage! Secrets To Creating A Successful Social Enterprise
Wal-Mart

  Don’t Enrage, Engage! Secrets to Successful Social Enterprise

  

“What’s in it for me” is a common phrase in the world, not so much on corporate extranets. This session will look at how one of the world’s largest companies connected with legions of employees via its social platform to drive tangible improvements to operations, services, sentiment and sales.

 

  • Deep dive into how we understood the “what’s in it for me” for Walmart associates
  • Identified the four ‘key engagement drivers’ that would keep them coming back
  • Delivered a strategy of “3 C’s”…Culture, Community and Content
  • Leveraged live events, breaking news and the opportunity to test new services as a driver of interaction and feedback
  • Measured a 300%+ increase in eyeballs and engagement over 6 months

 

Shane McLaughlin, Senior Manager Content & Social

Walmart


Speakers
avatar for Shane McLaughlin

Shane McLaughlin

Senior Manager, Content and Social, Walmart
Shane McLaughlin is a seasoned corporate communications leader and change agent with 10 years in the FORTUNE 200 and 10 years before that in the publishing industry. He has had the opportunity to influence company objectives, employee cultures and marketing campaigns via high-touch... Read More →


Friday January 30, 2015 2:15pm - 2:50pm PST
San Francisco

2:50pm PST

Winning With Words – How Language Can Help Your Employees Deliver An Amazing Brand Experience And Fulfill The Brand Promise Of Your Organization
Cisco Systems, Inc.

 Winning With Words – How Language Can Help Your Employees Deliver An Amazing Brand Experience And Fulfill The Brand Promise Of Your Organization

This engaging and innovative session will help you understand how every interaction your employees and customers have is an opportunity to make them love your brand. Hear how the award-winning Cisco Language Program that has reached thousands of employees is changing the way people experience the Cisco brand.

You’ll leave this session inspired to make the most of your employee interaction and enhance your existing employee engagement and internal branding strategies, including how to:

  • Use simple yet distinctive language – language affects every brand touch point and will convey brand experiences, whether good or bad
  • Tackle the complexity of your communications and inspire employees to simplify the language they use
  • Define your “one voice” and choose three language principles to align content, structure, and tone to transform how employees live your brand and fulfill the brand promise

 

Mike Sanchez, Senior Manager, Brand Experience Design

Cisco Systems, Inc.

 



Speakers
avatar for Mike Sanchez

Mike Sanchez

Senior Manager, Brand Experience Design, Cisco Systems, Inc.
Mike has more than 20 years in marketing communications and brand management in high-tech. He has led teams in advertising, public relations, channel and sales support, promotions and merchandising, tradeshows, internal communications, as well as graphic, web, video and experience... Read More →


Friday January 30, 2015 2:50pm - 3:25pm PST
San Francisco