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Pre-Conference Interactive Workshop [clear filter]
Wednesday, January 28
 

8:00am PST

Workshop A: Use Your Internal Brand Voice To Motivate Employees, Increase Trust, And Shape Your Organization’s Culture
The Writer

Use Your Internal Brand Voice To Motivate Employees, Increase Trust, And Shape Your Organization’s Culture

The best internal communicators understand the power of language to persuade, cajole, inspire, touch, and even surprise. When your organization’s personality is in everything you write, employees are happier, more engaged, and more likely to read, understand, and act on internal communications. Ultimately, a strong and authentic brand voice can help to shape and define your culture. 

Discover how to rethink your brand voice and use it to engage your staff.  This workshop will provide you with the tools you need to find your voice and use it to make sure your words are working as hard as possible, including how to:

  • Start developing a unique brand voice that engages and motivates your people
  • Use language that speaks to people’s hearts as well as their heads, and use it as the most effective way of changing culture
  • Use storytelling techniques to connect with employees and make sure your message is received, in the way you intended
  • Bring your company’s values to life in your internal communications
  • Win employees’ trust – even when you have to give them bad or life-changing news


Anelia Varela, US Director

THE WRITER  

 


  

Workshop Leader
avatar for Anelia Varela

Anelia Varela

US Director, The Writer
Anelia came to New York from London to continue The Writer’s mission in life: to change organizations through the language they use. They've been doing just that for companies like Unilever, Cisco and PwC, and have been at it for 14 years. Heading up The Writer's US office, Anelia... Read More →


Wednesday January 28, 2015 8:00am - 10:00am PST
San Francisco

10:15am PST

Workshop B: Human-Centric Employee Communications: How To Engage Employees And Leaders While Shaping A New Culture Of Authenticity
Intactic

Human-Centric Employee Communications: How To Engage Employees And Leaders While Shaping A New Culture Of Authenticity

As a communicator, you can produce more effective employee communications by developing a deeper and more emotional understanding of your audiences. In this engaging workshop, you will come away with a unique methodology for building strategic communication campaigns. You will learn how to harness the collective insight of your communication and design teams by using a human-centric approach to strategy development and a collaborative mapping technique. This renowned technique has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech. In this comprehensive and hands-on workshop, you will leave with tools to help you:

  • Apply the basics of a human-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience preferences
  • Build multi-dimensional campaigns that sustain mindshare and momentum while aligning attitudes, behaviors and business objectives

 

Preston Lewis, Founder & CEO

Intactic



Workshop Leader
avatar for Preston Lewis

Preston Lewis

Founder & CEO, Intactic
Preston Lewis is the Founder & CEO of Intactic. An expert in branding, employee engagement and strategic internal communications, Preston is an energetic and creative leader intimately involved with many aspects of the Intactic business. As an active participant in many current... Read More →


Wednesday January 28, 2015 10:15am - 12:15pm PST
San Francisco

1:15pm PST

Workshop C: Reputation Building From The Inside Out – Protecting Your Most Valuable And Vulnerable Asset In The Digital Age
Echo Communications

Reputation Building From The Inside Out - Protecting Your Most Valuable And Vulnerable Asset In The Digital Age  

Whether you work for a multinational company, a small business, government or a non-profit organization, reputations have never been more vulnerable and valuable than they are today.  Your next crisis is only a click away and your employees are on the front lines.  They can be your greatest brand ambassadors or your most damaging reputation assassins.

With the emergence of digital threats to reputation, employees are your most important allies as you face an increasingly sceptical public, invasive media, aggressive consumer activists and nervous investors or donors.

Attend this workshop and examine a variety of captivating case studies, proven strategies and emerging trends to assist you in building your reputation from the inside out, including:

  • The 10 commandments of reputation building from the inside out
  • Strategies for breaking down silos across your organization
  • Leveraging social media internally to transform employees into ambassadors
  • Earning back the trust and loyalty of sceptical, disengaged employees

Heath Applebaum, President

Echo Communications Inc.

 

  


Workshop Leader
avatar for Heath Applebaum

Heath Applebaum

Owner & Principal Consultant, Echo Communications
Heath Applebaum is the President of Echo Communications Inc., an international-award-winning communications consulting firm based in Toronto, Canada.  Heath brings nearly 20 years of expertise to his corporate clients having led internal and external communications strategies for... Read More →


Wednesday January 28, 2015 1:15pm - 3:15pm PST
San Francisco

3:30pm PST

Workshop D: How To Align Your Brand Promise With Your Internal Audiences, Increase Growth, And Improve Customer Satisfaction
Vignette

 How To Align Your Brand Promise With Your Internal Audiences, Increase Growth, And Improve Consumer Satisfaction

Attend this interactive workshop and learn how to connect your brand to your employees and work on a strategic campaign of your own. Vignette has successfully helped clients develop strategies, programs, and tools to overcome brand challenges and help companies develop long-term plans of success.

Following this workshop, you’ll be equipped with tools & techniques necessary to align your brand promise with your internal audiences, including how to:

  • Identify your audiences—what motivates them, how to do they consume internal content, and where are the key opportunities
  • Produce engaging content that connects your brand message to your internal audiences
  • Illustrate your brand values through elements of story, message, and design
  • Create a plan to measure ROI around the challenging area of internal communications
  • Develop and execute a plan to keep the conversation going through social and mobile 


Mike Lepis, Co-Founder and Creative Director

Vignette

 

  


Workshop Leader
avatar for Mike Lepis

Mike Lepis

Co-Founder and Creative Director, Vignette
Mike is responsible for agency-wide strategy and vision, content strategy and creative ideation and direction. He has been leading the creative development of brand communications for over 15 years. As an in-house team member at Nike and Sony he developed and managed programs in retail... Read More →


Wednesday January 28, 2015 3:30pm - 5:30pm PST
San Francisco