Strategic Internal Communications

Use Your Internal Brand Voice To Motivate Employees, Increase Trust, And Shape Your Organization’s Culture

The best internal communicators understand the power of language to persuade, cajole, inspire, touch, and even surprise. When your organization’s personality is in everything you write, employees are happier, more engaged, and more likely to read, understand, and act on internal communications. Ultimately, a strong and authentic brand voice can help to shape and define your culture. 

Discover how to rethink your brand voice and use it to engage your staff.  This workshop will provide you with the tools you need to find your voice and use it to make sure your words are working as hard as possible, including how to:

• Start developing a unique brand voice that engages and motivates your people

• Use language that speaks to people’s hearts as well as their heads, and use it as the most effective way of changing culture
• Use storytelling techniques to connect with employees and make sure your message is received, in the way you intended
• Bring your company’s values to life in your internal communications
• Win employees’ trust – even when you have to give them bad or life-changing news

Anelia Varela, US Director

THE WRITER  

Human-Centric Employee Communications: How To Engage Employees And Leaders While Shaping A New Culture Of Authenticity

As a communicator, you can produce more effective employee communications by developing a deeper and more emotional understanding of your audiences. In this engaging workshop, you will come away with a unique methodology for building strategic communication campaigns. You will learn how to harness the collective insight of your communication and design teams by using a human-centric approach to strategy development and a collaborative mapping technique. This renowned technique has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech. In this comprehensive and hands-on workshop, you will leave with tools to help you:

• Apply the basics of a human-centric communication planning methodology
• Integrate thinking models from change management, learning, and communications design
• Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
• Select and integrate new technology into your organization’s culture, based on specific learning styles and audience preferences
• Build multi-dimensional campaigns that sustain mindshare and momentum while aligning attitudes, behaviors and business objectives

Preston Lewis, Founder & CEO

Reputation Building From The Inside Out - Protecting Your Most Valuable And Vulnerable Asset In The Digital Age  

Whether you work for a multinational company, a small business, government or a non-profit organization, reputations have never been more vulnerable and valuable than they are today.  Your next crisis is only a click away and your employees are on the front lines.  They can be your greatest brand ambassadors or your most damaging reputation assassins.

With the emergence of digital threats to reputation, employees are your most important allies as you face an increasingly sceptical public, invasive media, aggressive consumer activists and nervous investors or donors.

Attend this workshop and examine a variety of captivating case studies, proven strategies and emerging trends to assist you in building your reputation from the inside out, including:

• The 10 commandments of reputation building from the inside out
• Strategies for breaking down silos across your organization
• Leveraging social media internally to transform employees into ambassadors
• Earning back the trust and loyalty of sceptical, disengaged employees

Heath Applebaum, President

Echo Communications Inc.

 How To Align Your Brand Promise With Your Internal Audiences, Increase Growth, And Improve Consumer Satisfaction

Attend this interactive workshop and learn how to connect your brand to your employees and work on a strategic campaign of your own. Vignette has successfully helped clients develop strategies, programs, and tools to overcome brand challenges and help companies develop long-term plans of success.

Following this workshop, you’ll be equipped with tools & techniques necessary to align your brand promise with your internal audiences, including how to:

• Identify your audiences—what motivates them, how to do they consume internal content, and where are the key opportunities
• Produce engaging content that connects your brand message to your internal audiences
• Illustrate your brand values through elements of story, message, and design
• Create a plan to measure ROI around the challenging area of internal communications
• Develop and execute a plan to keep the conversation going through social and mobile 

Mike Lepis, Co-Founder and Creative Director

Vignette